A boutique digital marketing agency that caters to clients in Abu Dhabi and Dubai, 10 Forward has substantial experience built up over more than 5 years working in multiple industries and sectors. From F&B to Fitness, our approach is always analytical, driven by data and trend analysis, using A/B testing across multiple channels to optimize performance and always ensure that every penny spent by our clients derives the most utility.
Pay Per Click (PPC) marketing can give your organisation a critical edge in a competitive market. A well executive campaign not only generates tangible results, but also provides critical business intelligence about consumer habits and behavioural trends within affinity and demographic segments.
When it comes to executing a PPC campaign you have complete control over the cost on a daily basis, choosing an effective strategy depending on each campaign’s goals. On some platforms you can pay per 1,000 impressions, pay per click, pay per purchase and/or conversion, you can also allocate a budget and bidding strategy that can for example favor or discriminate against mobile devices, or for certain times of the day, or for certain demographic segments or even for your own website visitors or existing customers.
Content is an important driver of success for digital marketing campaigns, with our years of experience we have developed systems and methodology that helps identify the most lucrative content type, tone and messaging for your particular brand, market and industry. We work across all channels and will not favor one over another in our offering, as an independent agency we choose the best combination to get you the most bang for your buck. We can help you with one or more of the following:
We help our clients structure campaigns using digital marketing platforms such as Google Adwords, Google Display Network, Facebook, Instagram, LinkedIn and Twitter. Depending on the objectives, brand and industry, we use our robust analytics as well as methodology that we have developed internally.
When we structure a digital marketing campaign, we start with looking at your landing page experience, the landing page experience is a crucial factor in your digital marketing campaigns’ success or failure. What are the tools currently being used to understand visitor traffic and behaviour. Using A/B testing we identify the factors that could be impairing your conversion rate, and look at how landing page videos are being used on the page.
Did you know that video content can help enhance conversion rates by up to 80%?
When handling digital marketing, we integrate the landing page with an email marketing platform, our recommended platform is Campaign Monitor, so that when leads are generated by the landing page they receive a full tailored individual response immediately and enter into an automated customer journey.
Results tend to vary from one industry or brand to the next, however with our methodology and platform, data analysis takes around 1-4 weeks to point to any modifications that are required to enhance conversion rates. Some of our previous campaigns for a gym and a horse riding stable are below: