Making sure that your website is at the top of search results on search engines like Google is an excellent way to increase your online traffic. Our search engine optimization services can help you achieve this over time, if you need to be seen today then paid per click advertising or PPC using Google Adwords is a great way to deliver top page visibility instantly.
From the moment that you decide a budget, the keywords to advertise on and the landing pages to use your campaign can go live instantly, and whilst delivering a high volume of website traffic instantly, Google Adwords advertising is a platform that allows highly targeted campaign structuring, giving total control of where, when and how much your ads will cost when clicked.
Our team has over 20 years collective experience working with a wide variety of PPC platforms including Google Adwords and we are confident that we can accurately assess and forecast results that will allow you to make informed business decisions.
Google Display advertising plays an important role in digital marketing, for direct response campaigns, brand awareness campaigns and remarketing campaigns. Display advertising is often known as banner advertising, and it can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences by targeting banner ads on websites that are associated with the interests of existing and potential customers.
Unlike Google Search advertising, display adverts can be text, image or video advertisements, all of which appear on websites that are part of Google’s AdSense network. There are more than 2 million websites in the Google Display Network , which makes it an important tool for campaign objectives which are wide reaching but trades this increased exposure for lower click through ratios.
We help our clients structure campaigns using digital marketing platforms such as Google Adwords, Google Display Network, Facebook, Instagram, LinkedIn and Twitter. Depending on the objectives, brand and industry, we use our robust analytics as well as methodology that we have developed internally.
When we structure a digital marketing campaign, we start with looking at your landing page experience, the landing page experience is a crucial factor in your digital marketing campaigns’ success or failure. What are the tools currently being used to understand visitor traffic and behaviour. Using A/B testing we identify the factors that could be impairing your conversion rate, and look at how landing page videos are being used on the page.
Did you know that video content can help enhance conversion rates by up to 80%?
When handling digital marketing, we integrate the landing page with an email marketing platform, our recommended platform is Campaign Monitor, so that when leads are generated by the landing page they receive a full tailored individual response immediately and enter into an automated customer journey.
Results tend to vary from one industry or brand to the next, however with our methodology and platform, data analysis takes around 1-4 weeks to point to any modifications that are required to enhance conversion rates. Some of our previous campaigns for a gym and a horse riding stable are below: