Remarketing campaigns are effective because they reach an audience of people who are already aware of your brand, they are a great way to gain business that might have previously been lost, particularly for businesses that offer multiple services or who have more sophisticated/complicated websites. With a remarketing campaign, we can build segmented audiences of people who have either interacted with your social media presence, visited your website, visited certain pages of your website and more, reaching out to them across multiple channels with engaging call to actions.
Remarketing is a digital marketing campaign that should be ongoing, we normally recommend that this should have multiple campaign objectives, including using it as a multiplier for follower growth on channels like Facebook & Instagram. The channels that can be used in remarketing can include search engine marketing, Facebook, Instagram, LinkedIn and YouTube.
We help our clients structure campaigns using digital marketing platforms such as Google Adwords, Google Display Network, Facebook, Instagram, LinkedIn and Twitter. Depending on the objectives, brand and industry, we use our robust analytics as well as methodology that we have developed internally.
When we structure a digital marketing campaign, we start with looking at your landing page experience, the landing page experience is a crucial factor in your digital marketing campaigns’ success or failure. What are the tools currently being used to understand visitor traffic and behaviour. Using A/B testing we identify the factors that could be impairing your conversion rate, and look at how landing page videos are being used on the page.
Did you know that video content can help enhance conversion rates by up to 80%?
When handling digital marketing, we integrate the landing page with an email marketing platform, our recommended platform is Campaign Monitor, so that when leads are generated by the landing page they receive a full tailored individual response immediately and enter into an automated customer journey.
Results tend to vary from one industry or brand to the next, however with our methodology and platform, data analysis takes around 1-4 weeks to point to any modifications that are required to enhance conversion rates. Some of our previous campaigns for a gym and a horse riding stable are below: