Search Engine Optimization (or SEO) describes a process by which the visibility of a website is enhanced in search engine results, the visibility is measured by a metric called average rank. Every internet user has a unique profile based on browsing history, which is monitored by search engines like Google and Bing, who then seek to present what their algorithm’s calculate to be the most relevant website by order of ranking. This ‘organic traffic’ comes to your website because your website is presented to your target audience at a time when they are searching for it, as such it is a crucial part of any digital marketing strategy. We always recommend the underlying strategy of any digital marketing spend should seek to enhance the volume of organic traffic on a month-by-month basis.
Our in-house bilingual SEO team have over 12 years of experience working with search engine optimization. Our exposure to a wide spectrum of industries over these years provides us with unique insight and understanding of the most effective strategies.
As a digital agency, we understand the place that SEO has in a unified business strategy aimed at generating sales and/or enhancing brand awareness and positioning. From technical considerations like sitemaps, indexing and schema, to our proprietary platform that we have used to build up an impressive network of websites and blogs in almost every affinity interest and industry. We work directly and in-tandem with you, helping you to determine the best strategy, from undertaking a keyword audit that identifies trends, keywords and longtail keywords that can best inform your decision making and business strategies.
We work directly with clients as well as white-labelling our services for other agencies, particularly for PR agencies. If you want to discuss working together please do not hesitate to get in touch with us and a member of our team will be in touch with you.
We have developed our own platform based on data that is sourced from the top major search engine optimization platforms which include Majestic, MOZ, AHREFS and SEMRUSH. Having access to these search engine optimization platforms is crucial as with them we are able to find and monitor backlinks to and from your site, monitoring toxicity of backlinks that could be harming your search engine rankings. Our search engine optimization platform delivers multiple reports on a reporting frequency that is determined by our clients.
Search Engine Optimization is the process of maximizing the number of visitors coming to your website by ensuring the website appears high on the list of results returned by a search engine. You should not underestimate the importance of SEO for your online presence, read this article on the importance of SEO from Moz, one of the best sources of information on SEO. Getting more traffic from organic searches on search engines should figure very highly in any digital strategy, your website is the only platform truly under your control. Search Engine Optimization takes two main forms, there is on-site optimization and off-site optimization:
Our team is always at the forefront of the latest trends in SEO, from local SEO and Google Maps to the increasing prominence and importance of social bookmarking, we work with a wide range of clients delivering services that achieve medium to long term gains. Whilst the positive impact of on-site search engine optimization begins upon the re-indexing of the pages in question, a longer term approach is required in order to solidify and build on these gains in the long run.
Our prices are affordable and we always include: