Whilst Pay Per Click (PPC) campaigns on search engines like Google can be a great way to reach potential customers who are actively searching for your service, sometimes concurrent campaigns on other platforms like social media channels can help to enhance your results. This applies more to some industries and businesses than others, which is why we will always advise you on which channels may be more lucrative or more cost effective to achieve your results.
When it comes to executing a PPC campaign you have complete control over the cost on a daily basis, choosing an effective strategy depending on each campaign’s goals. On some platforms you can pay per 1,000 impressions, pay per click, pay per purchase and/or conversion, you can also allocate a budget and bidding strategy that can for example favor or discriminate against mobile devices, or for certain times of the day, or for certain demographic segments or even for your own website visitors or existing customers. As an independent agency that is highly qualified and experienced with all of the major platforms, we seek to reduce your Cost Per Click (CPC) and improve your Cost Per Acquisition (CPA) across all platforms.
We help our clients structure campaigns using digital marketing platforms such as Google Adwords, Google Display Network, Facebook, Instagram, LinkedIn and Twitter. Depending on the objectives, brand and industry, we use our robust analytics as well as methodology that we have developed internally.
When we structure a digital marketing campaign, we start with looking at your landing page experience, the landing page experience is a crucial factor in your digital marketing campaigns’ success or failure. What are the tools currently being used to understand visitor traffic and behaviour. Using A/B testing we identify the factors that could be impairing your conversion rate, and look at how landing page videos are being used on the page.
Did you know that video content can help enhance conversion rates by up to 80%?
When handling digital marketing, we integrate the landing page with an email marketing platform, our recommended platform is Campaign Monitor, so that when leads are generated by the landing page they receive a full tailored individual response immediately and enter into an automated customer journey.
Results tend to vary from one industry or brand to the next, however with our methodology and platform, data analysis takes around 1-4 weeks to point to any modifications that are required to enhance conversion rates. Some of our previous campaigns for a gym and a horse riding stable are below: