[ad_1] Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in...
[ad_1] Average ads aren’t ideal. No one’s happy with sloppy creative. But on Facebook, they’re not a deal killer. Instead, your targeting is. It’s the beginning and the end. The single biggest determining factor that influences results. Which then includes what you’re going to pay, too. Here are 7 behavioral targeting...
[ad_1] Grab the pitchforks Ajit Pai, chairman of the Federal Communications Commission (FCC), announced his plan, called Title II, to to limit the agency’s regulation of Internet service providers (ISPs), spelling bad news for net neutrality. This announcement is causing quite an uproar in the tech...
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The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media channels.
For that reason, being a successful marketer today might appear to require a never-ending list of skills. Where do you need to excel -- content creation, social media, web analytics, or all of the above ... and more?
[ad_1] Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like...
[ad_1] Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services This has been a long time comin’. Up until...
View this post on Instagram Great Content is a key driver of success in digital campaigns. ⠀ Get content for your campaigns created by a highly...
[ad_1] We know that hashtags on Facebook tend to stump people. Their usefulness on Twitter and Instagram is obvious—you can plug into any topic and get your content in front of interested users. But over on Facebook, we sometimes neglect them. But if you’re still thinking...
[ad_1] Location, location, location With over 400,000 new business started every year in the U.S. yet such grim success rates, small businesses have to ensure the most profitable variables are utilized. The first one that comes to mid is location; a factor that can make, or...
