[ad_1] When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share...

[ad_1] I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success...

[ad_1] Disclaimer: I love Saturday Night Live. Actually, that's a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live. So you can imagine my joy when SNL...

[ad_1] Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as retailers’ preferred method of advertising on Google. In fact, 2016 was the tipping point: Retailers spent 53% of their AdWords...

[ad_1] Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing. Split testing allows an advertiser to...

[ad_1] Pushbullet Seamless data transfer between your devices is a concept that many have attempted to master, leading to an app market flooded with barely serviceable entries. Amidst the countless OneDrive look-alikes (looking at you, 4shared) and iCloud knock-offs, however, one app stands apart: Pushbullet. The iCloud...