Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to...

[ad_1] I love my Power Hitters Club community because members often stumble on new features before I do. Case in point: Reach Objective. Way back on June 23, one of our PHC – Elite members shared the following screen shot… He said it was for the Brand...

[ad_1] Facebook’s new look With the conclusion of F8, Facebook users have a virtual world full of new enhancements at their fingertips. As exciting as that is, some would be perfectly content with a little more information about what’s currently happening—or not. Over the course of...

[ad_1] Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy...

[ad_1] Back in June, Facebook introduced Offline Events, a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take...

[ad_1] What if I told you that you’re using only 30% of your potential Facebook audiences? When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook’s Saved audiences as they’re the easiest to create. Sounds familiar? However, focusing your Facebook targeting on...

[ad_1] The biggest no-no ever Tanium, a reputed cybersecurity firm, is in hot water for showing live demonstrations involving a client’s network without their permission. Semantics aside, can you think of a time you’ve done something similar with your clients’ work? #Oops As far as colossal mess-ups go, publicly...