[ad_1] It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits can make a big difference in audience reactions and, ultimately, in conversions. Numerous eye-tracking studies have been done using heat maps,...
[ad_1] In June, I started a free webinar series for beginner, intermediate and advanced advertisers. The goal was to segment these groups so that I could offer each registrant a more relevant product (either my Power Hitters Club for advanced marketers or one of my...
[ad_1] When it comes to your business or your job, being able to monitor as many factors as possible is typically a good thing. Google Analytics allows you to track how many visitors are coming to your site, for example, enabling you to know which channels are...
[ad_1] The Millennials If your office has employees born between 1977 and 1995, your company probably runs off of some high-octane brainpower that can run the world. Literally. Millennials are a unique bunch. Growing up in a time of Google, YouTube, and Facebook, they seemingly can do...
If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.
So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts.
[ad_1] [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] It’s weird, really. You may have come to my...
‘Customer struggle’ is real. And unfortunately, it’s only getting worse. EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due to poor customer experiences.” That’s so bad that it brings up the 92:1 ratio. The one that says companies focus...
[ad_1] Notes galore If you’re like me, you’ve had many phases in your idea-having, note-taking life. There was the AP History period, where I decided the quality of my notes would be judged based on the tininess of my handwriting and the number of innovative abbreviations...
You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.
For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.
[ad_1] There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of the negative persona, which is arguably equally important in marketing. So, what is it exactly? It’s pretty much how it...
