Work less and do more “You can only do so much.” I don’t know where I heard that and I’m not sure what it was directed at, but certainly it is apropos when talking about how many hours you put in at the office. A recent Stanford University study found that “Productivity per hour declines…
Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions…
Joanna Prospect needs a solution. After Googling some pertinent keywords, she comes across your site. The first thing she sees is a CTA pushing her to sign up for a free trial that promises to address her every need. “This could be the answer to all my problems,” she thinks. She signs up. Fantastic, right?…
Include an image. Use a hashtag. Mention an influencer. Oh for heaven’s sake… I’m sure you’re sick and tired of hearing this advice over and over again, right? And that’s especially because it doesn’t solve your biggest problem with promoting content on Twitter: What to say in the darn tweet anyway? How to write a tweet…
Beyond solving first-world problems The tech industry has long been focused on the first-world problem. Don’t want to put on pants? Get literally anything delivered to your door! Can’t wait 5-7 business days for your precious package to arrive? Amazon Prime, baby. This famous tweet by Aziz Shamim sums it up nicely: OH: SF tech…
SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
In recent years, there has been a shift in attention from traffic to testing. It makes sense, it’s becoming increasingly hard to win at online marketing. In many ways, it seems like the easiest way to get more out of your traffic is by improving site performance. As exciting as the idea of conversion rate optimization is,…
Since Facebook announced that they were bringing chat bots to the Messenger platform back in April, the marketing world has been abuzz with excitement about the possibilities. There’s no question that bots will be huge. Imagine companies being able to provide customers with intimate, one-on-one service at a fraction of the cost of a call…
Microsoft on a buying spree Looks like Microsoft’s acquisition streak isn’t over yet, and their most recent purchase is a big vote of confidence for the future of the mobile experience. Microsoft acquired startup Wand Labs for an undisclosed sum, according to FastCo. Wand Labs aims to connect apps through chat, so you can do…
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t actually click through.