“Is that guy wearing leggings?” “We should start a business selling male leggings.” That’s all it took. One week later my business partners and I stood freezing in London’s Brick Lane Market with 22 pairs of female leggings “branded” with our male leggings brand.

The long arm of the law: FTC’s new guidelines for sponsored content One of the most interesting “articles” I’ve seen lately was stuck in the mix on one of the more popular news pages. I was skimming down the thumbnails of the top stories and here was this “amazing tale of a 20 year old…

Here is some content we created for one of our clients: #10fwd Source by 10 Forward 10 Forward specializes in leveraging Social Media to achieve business objectives by creating great content that works in concert with a digital strategy to achieve business goals. Find out more by clicking here to contact us now Social Media…

Not everyone is ready to buy your product or service the first time they come to your site and that’s okay. With the right amount of time and information they will warm up to your brand, assuming they’re the right persona for your product or service, of course. Nurturing campaigns are essential for keeping these people…

It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal. These past few years have brought native advertising to the mainstream, which comedian John Oliver analyzed this past August: Native advertising has taken hold online. Here’s an example from Buzzfeed: This…

It’s that time of year With each New Year comes a new sense of renewal. Renewal of hope, renewal of goals, and renewal of inspiration. It can be difficult to keep in the mindset of actively pursuing hope, goals, and inspiration. But, to keep in said mindset, we often look to successful people who have…

Here is some content we created for one of our clients: #FitnessHQ #10fwd @fitnesshquae Source by 10 Forward 10 Forward specializes in leveraging Social Media to achieve business objectives by creating great content that works in concert with a digital strategy to achieve business goals. Find out more by clicking here to contact us now…

Working from home is awesome … right up until the cat throws up on your computer. And your neighbor — who you can only assume is building a time machine — starts firing up all sorts of power tools and noisy machinery across the street. For many modern professionals, working from home every once in a while…

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Mad Men” days of the 1950s to today. My second post reviews the reasons B2B firms should implement account-based marketing. Of course, understanding why you should implement account-based marketing…

This has become a fun checkpoint. Every 6 months or so we take a moment to pause and reflect on the major learnings so far, hoping they will be helpful to other founders out there. Around 6 months ago we wrote about how we hit $1M runrate and profitability in 5 quarters, sharing the 9…