Marketing promotion sucks when you treat people the same. That goes for conversions, and it goes for advertising too. But the minute things start to go awry, people start messing with their landing page headline or ad descriptions. As if those tiny, miniscule elements are the primary reason traffic’s not comin’ or visits aren’t convertin’. …

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. This post isn’t about that. Instead, it’s about …

This January, we experimented with different on-demand design services to find out which ones produced the best Facebook ad ROI. Over the next month, we’re running an even bigger and better experiment. We’re starting an online store, and we’re going to build and grow it using nothing but Facebook ads. After all, any business can …

You’re not alone, desks across the globe are filthy March is nearly over, we’re past all of the New Year’s resolution garbage, and many of us remain settled in our old ways. If you find yourself struggling to maintain your composure this early in the year, rest assured you’re not alone. The first step in …

Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe …

When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the landing page, design the ad, and set up a framework for the campaign. Not to mention A/B testing various aspects of the ad and landing page. If there’s one step that can’t be overlooked when …

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. How many ad sets should be used? How many ads should be created? Which audiences should be targeted? Which objective should be used? How high should the budget be? What placement? Which bidding method and what should be the manual bid? This blog post …

For many businesses, Facebook Ads (and now Instagram Ads) make up a significant part of their marketing strategies. Even small and medium businesses benefit from testing and running a variety of different ads, both to see what works, and to appeal to more audience members. Many businesses, eager to start out with Facebook advertising, choose the easy-to-use …

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent.

Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these neurons exponentially more powerful is the electrical or chemical connections they create with one another through synapses – your brain actually houses approximately 2 ½ miles of neuronal network interconnections in every cubic millimeter of …