About Us

10 Forward was established in 2015 with its primary office being located in 2454, the Abu Dhabi Media Authority Free Zone. From our base we direct operations and handle clients all over the UAE and further afield, as well as working in the field of media and film production.

Meet the Team

Omar Al-Jaddou

Director

Hailing from Riyadh, Saudi Arabia, Omar moved to the UK at a young age and graduated with a Double BSc (Hons) in History and Business before gaining his MA in International Business and Management.

Growing up in London Omar was exposed to a wide variety of cultures and was able to pursue his deep-seated interest in social anthropology whilst gaining experience in a variety of industries including Finance and Public Relations.

Moving to the UAE in 2008, Omar continued his career at an investment and finance company where he managed the Executive Office and was tasked with a variety of roles including Corporate Governance and qualified as a Prince2 Practitioner.

An underlying thirst for adventure combined with a continuing interest in business operations and marketing led to him becoming the Marketing Director of several businesses. His passion for creating and implementing dynamic and tangible systems to help achieve business goals particularly in the field of digital marketing led to him establishing 10 Forward with the aim of incorporating his various responsibilities into one single entity.

An expert in shaping perception with language, Omar has combined his creative skills and technical knowledge to provide 10 Forward’s clients with a wide variety of tools and support to achieve their business objectives. A published writer, Omar has previously written a monthly column for an Environmental Magazine, and these skills are often used to help clients develop content for blogs, articles and press releases.

Omar’s Twitter account is a great resource for keeping up to date with the world of digital marketing and industry trends. You can also follow him on Instagram @oj19883 . In his spare time Omar enjoys adventure, whether it is at the bottom of the ocean or climbing to the top of mountains.

Mohammed Al Mehrzi

Director

An Emirati Actor and Television Presenter, Mohammed graduated with a Bachelors Degree in Media and Public Relations and has grown up watching the development that the United Arab Emirates has undergone in the last two decades.

His work in the media and public profile give him unique experience and understanding that contributes towards his decision making in directing strategy and business development at 10 Forward.

Mohammed has acted in hit TV shows including:

حب في الأربعين

سراي البيت

يا ما كنت حبيبي

As well as presenting Television shows that are related to his primary interests of Sport and Emirati Tradition including:

مظلوم يا حكم

جلسات شبابية

You can follow Mohammed on his Instagram page @mohammed_almehrzi

Gamal Lehata

Account Manager

Gamal graduated with a BA in Business Administration from Concordia University in Montreal, Canada. With experience in multiple fields and industries he has a natural talent for relationship building and a unique cross cultural understanding of both Arab and Western society and business.

His hobbies include maintaining his active lifestyle with a deep interest in CrossFit and other fitness related activities, as well as building his solid base of knowledge on the multiple areas of interest he pursues in the fields of marketing and business development.