You know the feeling when you plan for the best, taking time to prepare thoroughly, and as you start implementing the plan you see that it… Just. Won’t. Work. So you ditch the initial plan and start to twitch the small details to grasp what helps to improve the situation. After all, people are counting …

Let’s talk about #WhyAustin is great, and how it can improve As part of an ongoing series, we’re exploring the business culture and environment in Austin. Everyone knows that over 100 people move to the city every day. Every single friggin’ day. So, rather than patting ourselves on the back about how Austin graces nearly …

A tonnnn of businesses accept Bitcoin Bitcoin: some think it will revolutionize currency, others think it’s nothing more than a Ponzi scheme. The worth of the open source cryptocurrency has fluctuated significantly since it was first introduced – mostly losing value. Nonetheless, a surprising number of major corporations have begun accepting payments for products in …

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded …

Leading the pack Back in February of this year, John Morgan, the Texas State Securities Board Commissioner, predicted that Texas would become a national leader in US crowd-funding investment. New crowd-funding regulations, explained Morgan, would allow Texas-based companies to generate up to $1 million per year. We’re also warned to be “careful what we wish …

Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members. But what does an association do when they can’t attract as many new members as they need to support their cause? Or their current members’ engagement has plateaued? Inbound marketing isn’t an overnight fix, but it …

Coming to terms with our country’s gender identity With all of the hubbub in the news about gendered bathrooms, it seems that the U.S. public is finally starting to grapple with the realities of the transgender experience. And while it’s pretty terrifying that some states are trying to deny trans people the basic right to …

The social landscape today looks a lot different than it did last year … or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. Sound familiar?

Gale Sayers: Leaders on leading I don’t usually get too worked up about sports figures and their respective biographies but one in particular has stayed with me throughout my life: The story of Gale Sayers is a story about leading by example, fellowship and giving back to your community. Gale Sayers was a heck of …