HORSE RIDING CAMPAIGN
AL JUMOOH EQUESTRIAN CENTRE
OBJECTIVES:
lead generation
awareness
BRIEF:
a new entrant to the marketing in dubai, the challenge was to inform people about al jumooh and generate bookings to the equestrian centre based in AWEER, DUBAI.
as with all of our campaigns we composed a strategy that included:
LANDING PAGE DESIGN AND UPLOAD
HIGH VALUE CONTENT CREATION
DIGITAL MARKETING ON FACEBOOK AND INSTAGRAM
AUTOMATED EMAIL WORKFLOW TO MAXIMIZE CONVERSIONS
ACTIVE MANAGEMENT OF CAMPAIGN
REPORTING TO MANAGEMENT AT END OF CAMPAIGN
LESSONS LEARNED ANALYSIS REPORT FOR MANAGEMENT
the results which were yielded from the campaign (6/12/15 - 31/3/16):
Lead Generation (WEEKLY)
| Page Visitors | 4,724 |
| Campaign Budget | 3,253 AED |
| CPC (VISITS) | 0.69 AED |
| Leads Generated | 526 |
| Cost per Lead | 6.18 AED |
| Lead Conversion Rate | 28% |
| Number of Sales | 147 |
| Average Sale Value | 220 AED |
| Total Return | 32,340 AED |
| ROI (Gross of Overhead) | 993% |