RAMADAN CAMPAIGN
FITNESS HQ
OBJECTIVES:
lead generation
awareness
daypass downloads
BRIEF:
2 week campaign marketing a special offer over the holy month of ramadan giving 1 month free membership to anyone renewing or taking up 3 month membership, 2 months free membership to anyone signing up for 6 months and 3 months for anyone signing up for 12 months or more
as with all of our campaigns we composed a strategy that included:
LANDING PAGE DESIGN AND UPLOAD
DATA ANALYSIS
DIGITAL MARKETING ON FACEBOOK AND INSTAGRAM
AUTOMATED EMAIL WORKFLOW TO MAXIMIZE CONVERSIONS
ACTIVE MANAGEMENT OF CAMPAIGN
REPORTING TO MANAGEMENT AT END OF CAMPAIGN
LESSONS LEARNED ANALYSIS REPORT FOR MANAGEMENT
the results which were yielded from the campaign:
Lead Generation (DAILY)
| Page Visitors | 820 |
| Campaign Budget | 1,000AED |
| CPC (VISITS) | 1.21 AED |
| Leads Generated | 46 |
| Cost per Lead | 21.74 AED |
| Lead Conversion Rate | 38% |
| Number of Sales | 18 |
| Average Sale Value | 1,850 AED |
| Total Return | 33,000AED |
| ROI (Gross of Overhead) | 3,300% |