Apparently I am in the minority because according to statistics supporting the new, way-cool shopping app Raincheck, what about 75 percent of shoppers actually do is the opposite: Find an item online and then seek it out in a store.

Or, the individual finds and purchases an item online and then has an implosion later when the shoes or dress or whatever shows up in the wrong color or size. The Raincheck app looks to alleviate that by literally putting you in the shopping driver’s seat.

It’s raining, it’s pouring

According Raincheck CEO and Co-Founder, Cameron Wall, RainCheck is a mobile app that lets you save items you find online to a wishlist. You can also share them with friends, comment on them, etc.

But when you enter a brick and mortar shop that carries one of the items on your wishlist, RainCheck will come to life, sending you an alert to check out the item in person, find any discounts you might be able to get on it, and even help you pay for it conveniently with your phone.

Raincheck is like having your own little shopping buddy in the palm of your hand. The platform is a Mobile only O2O (Online to Offline) commerce technology platform aimed at “Clicks & Mortar” retailers that close the loop from online to in-store purchase.

Raincheck, according to its website, “leverages the combined power of a Cloud based platform, Mobile and Beacons to create a true omni-channel customer journey from online all the way to in-store experience and purchase.”

Potential sales going down the drain

SaleCycle points out that “between 65 per cent and 75 per cent of shoppers, depending on the product category, abandon their shopping carts online and 86 per cent research products online before buying offline.”

Wall points out that when that occurs, it’s like flushing cash down the drain. Business Insider points out that when an online transaction gets canked, you are kissing an estimated $4 billion goodbye in potential sales, of which about $2.5B should be captured.

Filling the shopping gap

Wall feels that what works in Raincheck’s favor is a consumer behavior called “reverse showrooming,” or “webrooming,” where consumers check out items they’re interested online, but then purchase them offline. The Raincheck app hopefully will bridge this gap by unifying online and offline shopping, thus facilitating the kind of part-online, part-offline shopping that modern consumers are engaging in.

In the short term Raincheck will debut in Australia but will eventually rollout worldwide. Why wait? Join the Raincheck waiting list and get ready to redefine your shopping experience.

#raincheck