[ad_1] It’s not just chic tech brands that can attract the best Good help is hard to find. The people that make up your company are the people who shape your future. It’s often quite difficult to find person who can take your vision and help...
Here is some content we created for one of our clients: ...
Let’s start with some scary stats. According to SiriusDecisions 98% of MQLs never result in closed business. Additionally, 54% of sales reps won’t make quota. All this despite record investments in marketing automation and sales enablement tools.
Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated (Source, State of Inbound 2015). Of course, a close second priority is converting contacts/leads into customers. Over the last five years, I’ve seen the focus on lead generation increase significantly among small and mid-market businesses (SMEs). As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Today I get to do much less teaching as more and more executives have increased their focus on lead generation.
Let’s start with some scary stats. According to SiriusDecisions 98% of MQLs never result in closed business. Additionally, 54% of sales reps won’t make quota. All this despite record investments in marketing automation and sales enablement tools.
Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated (Source, State of Inbound 2015). Of course, a close second priority is converting contacts/leads into customers. Over the last five years, I’ve seen the focus on lead generation increase significantly among small and mid-market businesses (SMEs). As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Today I get to do much less teaching as more and more executives have increased their focus on lead generation.
Everlane isn't like many other contemporary fashion brands.
While others' pricing and supply chain information is shrouded in mystery, Everlane's is completely transparent. On their website, you can see exactly how much money it takes to produce each of their products -- and how much money they're profiting. The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories.
Everlane isn't like many other contemporary fashion brands.
While others' pricing and supply chain information is shrouded in mystery, Everlane's is completely transparent. On their website, you can see exactly how much money it takes to produce each of their products -- and how much money they're profiting. The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories.
Here is some content we created for one of our clients: ...
[ad_1] Editor’s Note: Legal information is not legal advice. For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show potential customers a positive brand history. But there are...
[ad_1] Social media is a beautiful channel, a great way to promote your brand and build a following.That’s if you actually have time to use it effectively.Most brands would love to share more content with their followers and have ongoing conversations, but that’s not always...
[ad_1] How being overly productive is counterproductive Most of what we believe about productivity, isn’t true at all: Jam packing schedules, and working 24 hours a day, non-stop, are actually counterproductive to maximizing productivity. So we decided to debunk 5 myths, that we think make us...
