[ad_1]Almost every guide to growing an Instagram following contains the same generic advice. Share user generated content. They tell you to ask people to tag their friends directly—put a call-to-action in there! They tell you to host contests and give freebies away.These techniques only...
[ad_1] Share Tweet Share Share Email Instant (regret) messageHave you ever sent a text message (or an email) and immediately regretted it?Since I’m 100 percent sure that you have, let’s proceed with a second rhetorical question: If you could download a magical app that allows you to make changes to...
If you're new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it's a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.
The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.
[ad_1] Share Tweet Share Share Email The Penney chroniclesJCPenney has been through quite a few ups and downs in the last few years. Their decision to remove store sales and just slash prices across the board was a risky but interesting choice.In this time, they have been looking for ways...
[ad_1]What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer's cycle? What kind of content...
[ad_1] Let’s think back to the early days of social media for a moment, and how it impacted our marketing.Not only did it bring the potential of massive free exposure, it radically increased transparency as well. Every good or bad customer experience suddenly became a...
The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about this bunch has probably caught your attention.
[ad_1] During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds.However, despite his impressive performance, the world record-holder nearly lost the race.In one of the closest finishes in Olympic history, Drysdale won by mere millimeters.Have you ever seen anything...
[ad_1] Share Tweet Share Share Email Information overloadThe amount of information on the internet is staggering. That in itself is not news, excuse the pun, but with the turnover of the top stories occurring every hour or so it can be difficult to keep up. The digital landscape demands that...
Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.
In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.
