As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing.
According to HubSpot's annual State of Inbound report, 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.
[ad_1] Engagement.Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research by McKinsey shows just how important customer service is, not just during routine companycustomer interactions, but during ‘moment of truth’...
[ad_1] Share Tweet Share Share Email Crushing the competitionThere’s no wonder a highly visual industry such as fashion does amazingly well on a highly visual platform such as Instagram. But just in case you were wondering, a recent Social Bakers study, reveals just how well fashion industries are doing compared...
Have you ever had your mind blown by a little kid's wisdom?
More often than not, they tend to have surprisingly astute yet simple observations in life. (Case in point -- noting to my Dad, at age two, that my Mom "keeps the money in her purse" when I was told he couldn't buy a toy I wanted.)
[ad_1] We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd we find it and the more likely we are to disregard it.So what’s a company to do when it needs to...
[ad_1]Open up an analytics program and you’re immediately hit with a mind-numbing amount of data.Eyes glaze over as you quickly scan for the green, up-trending stuff to report back to bosses and clients.The problem is, that while your analytics might tell you a lot of...
[ad_1] Share Tweet Share Share Email A visual worldBeing that we now live in a digital world, it only makes sense that much of that world has a visual aspect to it. If you are going to try and promote your product, it is crucial to have an amazing photo...
Social media is an extremely valuable tool for promoting your marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.
[ad_1] When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form of convenience, simplicity or integration. But what exactly is value and is it something that can be created?...
[ad_1]Having your Facebook business Page resemble a ghost town sucks, doesn’t it?So when it comes to generating a buzz on your Facebook Page, there is palpable pressure and stress to get more Facebook Likes.Yet, nowadays you can get more Facebook Likes pretty easily, even...
