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These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.

But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.

11 October, 2016

[ad_1] As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room into a mini bed and breakfast, hosting three guests from a local sold-out trade...

11 October, 2016

[ad_1]If someone saw your Facebook ad but your company’s name was hidden, could they associate it with your brand in 5 seconds? You’ve probably never thought about this question before. But it is super important.If people fail to associate your ads with your brand, it...

11 October, 2016
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As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job advertisements.

In fact, I've written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.

10 October, 2016

[ad_1] Share Tweet Share Share Email Maybe we were just complicating thingsSeems like just yesterday that Dash buttons were all the rage. You place them around the kitchen or wherever and when you run of a particular item you tap the button and send an order to Amazon for more...

10 October, 2016
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At a conference in June, a Facebook VP said that in five years time the platform would be "all video." That's a bold statement, but it's not unbelievable if you've scrolled through your News Feed lately.

And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.

09 October, 2016

[ad_1] Share Tweet Share Share Email Streamlined effortsMany small businesses depend on incoming calls to convert sales. And these days, most customers aren’t looking for phone numbers in the yellow pages – they’re getting them online. With mobile use on the rise, more and more customers are directly clicking ads...

09 October, 2016
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SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It's your little worker bee that's always buzzing along making honey in the background.

09 October, 2016