Landing Page?

So you have set up your online advertising campaign, but for some reason you’re not getting the response you were hoping for. Why? Have you checked your keyword quality score or your Ad relevance score? Two important metrics that can make or break your online marketing efforts, don’t just ignore them!

Of course your keyword quality score & relevance score are dependent on a few factors, but usually they boil down to two, budget and landing page. Your bid management strategy should be focused on conversions, and if you don’t know what conversions are, well that’s a story for another post!

You can maximize the responses you get from your online marketing efforts by creating a landing page that exhibits some of the following traits:

• Contact Number

  • This should be clear, easy to read/dial. Remember that most of your visitors will be using a mobile device, perfect to convert visits into direct phone enquiries! Ensure that you are tracking telephone enquiries as well as online-generated enquiries to determine the ROI on your marketing budget! Try using the HTML tag <a href=”tel:XXXXXXXXX”>your number</a>, most modern devices will translate this into a direct phone call!

• Contact Form

  • Make this easy, as few fields as possible but shape expectations. Turn your contact form into a lead generator by including fields that allow the respondent to choose a time and day to receive a phone call from your sales team! This means you have an excuse to call them!

• Video Content

  • ALWAYS include video content, people love watching videos. Make sure your content is funky, interesting and easy to watch. Nobody likes watching boring corporate videos.

• Use Testemonials

  • Collect testemonials from your current/previous clients, use them and link to their businesses/profiles to add credibility to your business. Smart customers ALWAYS do their due diligence and will take time to check you out before calling you.

Last but not least, always remember to keep it Short and Sweet!

Don’t know much about landing pages? Check out Instapage, its one of the best landing page creation tools out there, and with a wordpress plugin you can publish instapage landing pages directly to your website AND track statistics & conversions really easily! Click here to visit Instapage’s website.