FITNESS HQ, DUBAI
Developing the branding, logo and handling all marketing functions, we took ownership of the pre-launch and activation campaign, creating a ‘300’ themed offer that created a sense of urgency and value for the first 300 members. We also saw the importance of leveraging Fitness HQ’s location to build an email database, designing and installing an exterior sign to exploit this, we created a landing page that allowed members to receive a complimentary daypass that would be emailed to them on filling out a contact form. These leads would then enter into a dynamic email customer journey and also be the source of leads for the sales team to follow up on.
The RESULTS?
The daypass download rate fluctuated between 800-3,000 each month, with a conversion rate averaging 27% to a paying monthly member. The effect was compounded by a hard hitting and highly effective digital marketing campaign that utilized this quickly growing database to remarket and also create lookalike audiences which were then subject to exclusions that helped maximize reach and the return on marketing spend, which was high. The gym went on to rank on the first page for several high value keywords which further drove up organic lead generation, commercially this stand-alone gym became one of the most financial successful in our many years of experience.
@FITNESSINDXB
We established a strong association with Fitness In Dxb, supporting them with content creation and digital marketing. Founded by Jonny Young & Rob Donker, Fitness in DXB (FIDXB) has grown to become the premiere community for fitness enthusiasts in Dubai.
Organizing community events that regularly draws hundreds of people, FIDXB now boasts a huge database that is highly segmented as well as multiple Whatsapp groups which operate to inform a community that exceeds 1,200 people on a weekly basis about activities and events organized by the team and our affiliates.
Our relationship with FitnessInDXB gives us unique access and knowledge of Dubai’s fitness community, having worked with several national and international fitness influencers.
2016
CURVALICIOUS
LADIES ONLY GYM IN DUBAI
Working to build up this stand alone boutique ladies only gym in Nad Al Hamar in Dubai, we repositioned Curvalicious’ online presence in order to enhance the lead generation on the website. Creating automated email journeys for leads that came via the website helped to ensure that enough information was reaching potential members over a period of time. During our tenure working with Curvalicious, they expanded to a facility which was more than double the size and capacity.
The RESULTS?
Lead generating campaigns in Arabic-speaking areas like Nad Al Hamar can be difficult, however with our advanced A/B testing platform and strategic approach, coupled with the excellent service and facilities at the gym itself, kept the average cost per lead across the entire account lifetime at 7.97AED.
THE HIGHLIGHTS
PERSONAL TRAINERS
THE PHYSICAL TRAINING COMPANY
Managing most of the aspects of the PTC’s marketing and digital presence including multiple website redesigns and optimizations to help the PTC in a competitive market.
BOOTCAMP
BIA WARRIOR BOOTCAMP
A ladies only bootcamp run by two of the best female personal trainers in Dubai.
GLOBAL GYM BRAND
ORANGETHEORY FITNESS
Working with this global brand managing digital marketing campaigns, strategy, email automation, social media and content creation in two countries in the GCC.
INDOOR FOOTBALL
ALL STAR SPORT, DUBAI
Content creation, social media management and digital marketing for lead generation for pitch bookings and birthday party bookings.
ACTIVEWEAR
KISAIYA FASHION, LONDON
Content creation, strategy and digital marketing for an active-wear brand called Kisaiya based in the UK.
YOUTH SPORT
IFA SPORT, DUBAI
Content creation, strategy, website optimization, landing page design and optimization, analytics, SEO and data strategy to help this grassroots youth football academy in Dubai generate leads for an average of 11.18AED over the lifetime of the account.
POWERLIFTING
DESERT BARBELL, DUBAI
A power lifting institution in Dubai, we assisted Desert Barbell with content creation, website optimization and data strategy as well as digital marketing campaigns in the run up to opening.
LADIES ONLY GYM
FITNESS TERMINAL, DUBAI
A ladies only gym in Nad Al Hamar, we worked with Fitness Terminal to develop a digital marketing campaign that generated high volumes of leads for an average CPL of 7.98AED.
2016-PRESENT
HOTEL GYM
LE MEREDIEN HOTEL, DUBAI
Managing the Social Media and Content Strategy, Creation and Influencer Marketing for a 5* Hotel Gym in Dubai, we conducted multiple shoots with several of Dubai’s leading fitness influencers.
DIFC GYM
D5 GYM, DUBAI
Content creation, website redesign and optimization and digital marketing campaigns to assist this boutique high end personal training facility in the heart of Dubai’s DIFC meet it’s objectives.
CROSSFIT
FITNESS SHOOTS
Multiple fitness shoots conducted for several dozen influencers, brands and events.
MAINSTREAM GYM
WAREHOUSE GYM, DUBAI
Assisting Warehouse Gym with digital marketing channels and automated email journeys for lead generation and conversion optimization.
