Social Media

Social Media has revolutionized the way businesses CAN communicate with their customers and fans, companies can now author their own stories and content and share them to a more prolific degree than traditional marketing channels.

Creating a platform that enables two way communication with customers and fans helps brands and companies to gauge public perception and reaction, as well as highlighting issues.

An overall strategy is vital in allowing social media channels to tangibly contribute towards the achievement of business objectives. This strategy should include the creation of high-value content, think about what your customers would WANT to share with their friends, instead of just being yet another company putting up leaflets and flyers etc.

Lets face it, unless your Marty Mcfly and there is a Delorean with a flux capacitor parked in your  driveway, your not going to bring the 1990s back. The days of flyers and leaflets are over, successful campaigns today are built around creating buzz, critical to encouraging sharing and thereby generating awareness among your target segment.

Think about the following in considering your Social strategy:

• Target Market

Who are you selling to? What drives their decision making? Who are their trendsetters/influencers?

• Appropriate Channels

You are not going to use Facebook to reach 18-21 year olds. Why? Because the average age of Facebook users has increased exponentially in the last few years, in some countries like the US the average age of Facebook users is now 40.5 years old!

• Content Content Content

Struggling to come up with ideas? Another boring picture? Another meme? Are you reposting other people’s pictures? Tired old jokes? Why not put 15 or 20 minutes of your time into creating something, adding value to your content requires your effort, but it will be rewarded with more attention if it’s done right!