07 Mar Case Study – Event
Client:
Brief:
Delivery
Timeline:
Generate awareness & 40 RSVPs for a community event on Parenting at Kids HQ
15 Days
Channels Used:
Website
Google Display Network
Preparation
Study of Target Segment
– Online Habits
– Websites Frequented
– Identify trends in Parent industry
– Identify influencers (eg. parenting bloggers, parenting publications etc)
– Identify and suggest suitable call to action, in this particular case complimentary refreshments and a 50% discount on softplay for accompanying children
Website
– Landing Page Created
– Designed to maximize interest & data capture
– Incorporation of Contact Form to alert staff of bookings and allow for follow up on RSVPs
– Facebook Cover Designed
– A5 E-Flyer Designed
– 8 Posts scheduled in the lead up to the event
– Facebook Posts funneling traffic to Landing Page
– Paid advertising boosting 2 posts
– Paid advertising to specific segment to drive traffic to landing page
– 1:1 Aspect Ratio Flyer designed
– 6 Posts aimed at generating interest from Parents by discussing Parenting issues
– Engaged with influencers & bloggers to raise awareness
– Link in bio changed to Landing Page (mobile-friendly bootstrap enabled)
– 3 Posts/day scheduled on Twitter
– Raise awareness of event
– Engage with influencers & bloggers
– Engage target segment with information and questions about Parenting issues
– Encourage traffic to Landing Page
Google Advertising
– Remarketing Code enabled
– Display Network Content created
– Display Network campaign created targeting visitors to the website and driving traffic to Landing Page
– HTML Email Designed
– Sent to 6,800 targeted by segment from our opt-in database of 30,000+
The Results
More than 500 unique vistors to the landing page, with a total RSVP and attendance of 47 parents all highly interested in the material presented at the Coffee Morning.
Total reach of Campaign
29,500 Impressions
Total Clicks Generated by Campaign
504
Total Attendees
47
Average Cost Per Click
0.69AED
Cost per Attendee
7.44AED
