Brief:
Social Media Management
In-House Video Production
Website Development
E-Commerce integration
Emirati Perfume maker, Hermosa Olor, retained 10 Forward with the aim of developing an online presence geared towards increasing sales and generating greater awareness of the brand.
The strategy behind the transition lay in 4 key areas:
1- Development of a website that would create a new tangible self-sustaining and most importantly profitable channel for business. Previously relying for sales solely on social media and word of mouth, a website would be the best solution in creating a more reliable volume of return business.
2- Content and the high quality production of media related to the brand, consisting of both video and photographic imagery which reinforces the brand values. Content that is relevant to the target market should always be the main engine which provides traction to both Pay-Per-Click (PPC) and Social Media campaigns.
3- Social Media channels which project a unified presence and work hand-in-hand with paid advertising campaigns to generate high quality traffic to the website.
4- Digital Traffic Analysis provides the company with invaluable business intelligence that can allow for more accurate understanding of important factors like the price elasticity of demand for products, forecasting returns on marketing expenditure to differing demographic segments, the quality of traffic garnered from advertising campaigns and specific partner and discount deals or promotions.