Background: 10 Forward developed Logo, Branding as well as activation of Fitness HQ’s digital presence in Dubai’s crowded Health & Fitness industry. The activation strategy reflected the priority placed on achieving the required critical mass in awareness and membership to achieve our client’s business goals.

Activation

• Website

Developed according to client requirements & approvals Integrated analytics and SEO solutions Social Media integration Digital Marketing pixels and codes fully integrated High-Security customisation to protect against Brute Force Attacks, Malware and other major online threats. Integrated blog with keyword analysis and research to identify topics and articles that would positively impact Search Engine rankings.

Social Media Management

Pre-opening awareness campaign achieved 1,000+ Instagram followers and 4,000+ comments, likes & shares across social media channels. Content creation focused on reinforcing brand values Cross promotion campaigns with client’s partner companies.

Digital Marketing

Pre-Opening Digital Marketing campaign achieved 1,800+ downloads of an e-voucher specially created and integrated with our client’s POS. Development and implementation of systems digital and offline to capture data. Paid Per Click Advertising ongoing across multiple channels aimed at increasing website traffic whilst maintaining quality. Regular newsletter sent to the growing database of prospective and current members to promote our client’s various revenue channels and to cross-promote our client’s partners.

Digital Traffic Analysis

Website traffic has been maintained at 5,000+ unique sessions a month with an average monthly increase of 8.90% and an average Returning Visitor vs New Visitor ratio of 30.3% vs 69.7%. Our analysis of the data allows us to provide our client with accurate conversion costs for digital marketing activities, with multiple lead-generation campaigns that successfully generated a return in excess of 300% of the marketing budget.

Tweets by @FitnessHQUAE

Want Killer #Abs? With #beach season upon us check out our latest blog post (link in bio) on how to get killer abs by adding 4 exercises to your routine 2-3 times a week! #Fitness #FitnessHQ #DubaiFitness #FitnessDubai #Dubai #Dxb #Fun #Barsha #Jumeirah #JLT #DubaiMall #DubaiMarina #Swole #Workout #DubaiWorkout #MyDubai #MyDxb #دبي #picoftheday #funtime #conditioning #gym #dxbfitness #personaltrainer #UAEFitnessMovement #الامارات

A video posted by Fitness HQ (@fitnesshquae) on Apr 30, 2015 at 2:56am PDT