Founded by Mohammed Al Mehrizi and Omar Al Jaddou, the idea of Carbart.ae came about in a conversation between these two friends on the current state of affairs in the UAE car scene.

Over the years, Mohammed watched Omar work on his project car, a 1997 Nissan Patrol, and struggle to find parts, having to physically go and search the industrial areas of Sharjah, Ras Al Khor, Ramla, Mussafah, Ajman and even as far as Kalba just to see if these garages had the parts he wanted, and most of the times they didn’t! When he upgraded things in his car, like his radiator or his ECU, the old parts would just lie around his house collecting dust!

Wouldn’t it be great if there was one single marketplace that would let people like Omar and the garages come together easily and for FREE, that would let Omar sell the parts that he didn’t need anymore? Afterall, a Unichip Q+ still works the same if its used for a couple of months or a couple of years? And so, CarBart.AE was born! And yes.. that is Omar in the logo.

Carbart.AE:

Logo Design & Branding

Web Design & Development

The idea began with an obvious and frustrating gap in the market, what you might describe as the “car-loving community” in the UAE has had to rely on either physically searching garages and scrap yards, or a nebulous variety of accounts on Instagram & other social media channels selling such a wide spectrum of parts that finding what you needed was almost always pure luck.

In seeking to create a marketplace for these products, the decision was taken to adopt a semi-altruistic approach, in the creation of a community driven online platform that would attract car owners interested in buying bits and pieces for their cars and private sellers by allowing them to buy and sell their parts for free.

This highly specialised website traffic would then be leveraged for advertising in a variety of proprietary methods that would allow advertisers in the motoring and insurance sectors unprecedented demographic segmentation in targeted advertising campaigns.

The creation of any community in the Car Enthusiast scene couldn’t possibly exclude the garages that have been the central pillar of this community for decades now, their inclusion is a win/win scenario, allowing them to generate additional revenue via digital channels which previously would have been prohibitively expensive to establish and maintain, they would benefit from 10 Forward’s experience and know-how in the field of digital marketing as well as the dedicated monthly budget set aside to attract high quality traffic.

10 Forward would not only create the online platform, we are dedicated to generating this high quality traffic to it using a variety of PPC and Social Media campaigns in addition to traditional media advertising and PR work, our expertise in this field allows us to take the hassle and most importantly expense of generating/maintaining an online sales presence for any garage in the UAE that produces or is the agent for any parts/kit.