Omar was educated from a young age in the UK, going on to graduate with a Double BSc (Hons) in History and Business before obtaining an MA in International Business and Management.
Growing up his interest in the digital world was reflected in his interest in coding and web design. Gaining experience in the field of banking and finance he moved to Dubai in 2008 where he took up the role of managing the Executive Office of a large local finance and investment company.
Leaving the corporate world, Omar helped to found Yas Beach in Abu Dhabi, where his responsibilities included Marketing functions and on a minimal budget he succeeded in establishing the brand on a national level to the target segment, garnering tens of thousands of followers on multiple social media channels with a creative mix of content creation, influencer engagement and PPC campaigns.
Omar went on to help establish several other businesses, functioning as the Marketing Director of Fitness HQ & Kids HQ whilst establishing 10 Forward, a Digital Marketing Agency in the 2454 Media Free Zone in Abu Dhabi.
A published writer, he has written for publications on Environmental issues and is currently writing a series of short novels and screenplays as part of an anthology project. A deep interest in social anthropology and social engineering encouraged by the philosophy espoused by many influential thinkers from Ayn Rand to Edward Bernays has helped to develop Omar's ability to use language to shape consumer perception.
A natural system-builder, Omar specialises in creating platforms for his clients to achieve their business objectives, his outlet for fun is creativity, mainly as a photographer, videographer and in video production and post-production, a hobby which adds significant value to his client's social media presence.