[ad_1] What if I told you that you’re using only 30% of your potential Facebook audiences? When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook’s Saved audiences as they’re the easiest to create. Sounds familiar? However, focusing your Facebook targeting on...

[ad_1] The biggest no-no ever Tanium, a reputed cybersecurity firm, is in hot water for showing live demonstrations involving a client’s network without their permission. Semantics aside, can you think of a time you’ve done something similar with your clients’ work? #Oops As far as colossal mess-ups go, publicly...

[ad_1] When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share...

[ad_1] I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success...

[ad_1] Disclaimer: I love Saturday Night Live. Actually, that's a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live. So you can imagine my joy when SNL...

[ad_1] Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as retailers’ preferred method of advertising on Google. In fact, 2016 was the tipping point: Retailers spent 53% of their AdWords...