[ad_1] Figuring out the millennials For a long time millennials were the group of trophy kids and digital teens who were hard to understand and easy to dismiss. Now, however, they are carrying some real weight in the consumer market–they are 80 million strong in the...

[ad_1] As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem many of us face is figuring out which form of content is worth investing...

[ad_1] No Thanksgiving, no Black Friday The U.K. is already opting out of Black Friday, after just three short years of participating in the chaotic holiday sales event. While this holiday is looked forward to by most in America, it certainly hasn’t caught on overseas....

[ad_1] In the last 2 years, I’ve audited a lot of AdWords accounts. And, after reviewing thousands of accounts, you start to notice a few trends. Unfortunately, one of my most consistent observations has been that AdWords is a great way to lose a lot of...