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[ad_1] Called it We knew changes would be imminent following Ajit Pai’s promotion to FCC chair this year, and the time has come. The FCC announced a new proposal that would effectively kill net neutrality. Broadband services would take advantage of the free market as they...

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Best Marketing Tools 2017

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.

[ad_1] We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we don’t need-need. The lights are on. Roof over our head. Heating or AC blasting in the background. That applies to most...

[ad_1] Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this,...

[ad_1] Not doing so hot When Chipotle checked in for their fourth quarter earnings last year, things weren’t looking great. The company blamed increased advertising costs and rising avocado prices for their suffering sales. They’re doing a little better this quarter with an 18 percent increase gain,...

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Let’s face it: A job search is, typically, anything but fun.

It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”

[ad_1] Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so...

[ad_1] Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats...

[ad_1] [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] A product launch is one of the most stressful...