Confused by Digital Marketing ?

One of our clients, Fitness HQ, is a gym based in Dubai. They retain us on a monthly basis to manage all aspects of their digital presence, including their website, social media channels, search engine marketing, social media paid marketing.

One month we ran a campaign to promote monthly memberships, the campaign was allocated 500AED by the client which we utilized on Facebook advertising.

Our monthly retainer also includes our Social Media Management service with our own content production. Check out some of our work for Fitness HQ:

Once you have a digital strategy in place, digital marketing efforts become far more efficient, with wastage and duplication removed. The right hand now knows what the left hand is doing! Identifying opportunities is what we do, for example like narrowing the scope of digital marketing efforts to focus on a particularly lucrative product or service that is currently largely ignored by the existing client base/traffic.. hmm sounds like a job for a popup! (yes we do those too!)

We are creative people with experience in a huge spectrum of industries ranging from automotive, banking, events, finance, health & fitness, insurance, kids, PR, nightlife and a lot more!

Here is the video we made for them to promote the monthly membership package on Facebook.

Facebook's news-feed algorithm was updated in 2015 to heavily favor video content, this is because Facebook is trying to take Youtube's place as the number 1 video sharing platform (and it did!), creating a video means you get a MUCH wider reach for MUCH less money! This reduces your CPC (cost per click)!

Digital marketing is an umbrella term used to describe the marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics.

We heavily targeted this video only to people aged 21-35 with interests related to health and fitness in Dubai. It was viewed by 8,946 people in 1 month, generating 54 leads of which 15 directly attributable sales across multiple membership packages, a ROI of 7,530AED from the 500AED we were given.

4 reasons YOU need a Strategy!

The most critical part of your digital marketing strategy will be the analysis of the traffic you are generating, whether that's on social media channels or on your website. And we are not just talking Google Analytics, we are talking about user feedback tools, popups, polls and the list goes on! You should be dynamic enough to at least stay abreast of digital trends, particularly when it comes to maintaining traffic quality and conversion rates.

DIRECTION

Who are we and how can we help YOU ?

We have PROVEN success in Search Engine Marketing, in-depth experience in Social Media Management, amazing success with website design including monetization strategies our clients' never considered.

We think differently, that's what we do. Don't take our word for it, look at some of the clients we have helped in our portfolio, open a new window by clicking here.

INTEGRATION

I still don't understand, can you give me an example of how you work?

The advertisement draws people to a landing page we designed, that landing page generates leads and is host to several conversion pixels for a variety of platforms including Google Adwords, Facebook and more. This allows us to track conversions via each channel and most importantly optimize campaigns for conversions!

In a 1 month period, we had 309 entrances on the landing page (directly caused by the advertisement) with a bounce rate of 1.96% - the bounce rate is a key indicator for traffic quality, (a bounce means a visit which lasts less than 1 minutes and enters/leaves from the same page).

ANALYTICS

This isn't a one-off, we do this every month for all of our clients!

EFFICIENCY

A Digital Strategy can help you achieve tangible goals online in terms of both lead generation, building awareness, increasing sales or even evaluating current customer sentiment. You have to know what you want your digital presence to achieve, we can help advise you with our vast experience in multiple industries to understand how to integrate digital marketing into your company's underlying strategy.

Integrating all of your Digital Marketing channels enables your company to present a uniform presence. Consistency provides a solid base to build brand awareness as well as helping to engage your customers in a familiar manner. As a digital marketing agency, we present our clients with a total solution from Search Engine Marketing to Social Media management and Content Production and calendar strategies across all channels.

We will respond within 36 hours

Think we can help you? Let us know!

© 2015 All Rights Reserved | Another 10 Forward Production