‘Customer struggle’ is real. And unfortunately, it’s only getting worse. EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due to poor customer experiences.” That’s so bad that it brings up the 92:1 ratio. The one that says companies focus...

[ad_1] Notes galore If you’re like me, you’ve had many phases in your idea-having, note-taking life. There was the AP History period, where I decided the quality of my notes would be judged based on the tininess of my handwriting and the number of innovative abbreviations...

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You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.

For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.

[ad_1] I’m often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Some...

[ad_1] Advice to your former self In three weeks, I’ll be turning 23 (while I know this isn’t old, I never thought I’d be this old.) With this in mind, I’ve been asking all of my friends and family members the same question: “If you could...

[ad_1] Do you ever find yourself mindlessly scrolling on your phone -- just tapping away at your various apps to see what’s going on? It’s my go-to method for killing time when I’m commuting or waiting for my TV show to return from a commercial break....

[ad_1] Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year,...