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Save Your Facebook Ad Budget with these 7 Behavioral Targeting Tricks

Save Your Facebook Ad Budget with these 7 Behavioral Targeting Tricks

Average ads aren’t ideal. No one’s happy with sloppy creative. But on Facebook, they’re not a deal killer. Instead, your targeting is. It’s the beginning and the end. The single biggest determining factor that influences results. Which then includes what you’re going to pay, too. Here are 7 behavioral targeting tricks to use with your Facebook …

FCC Chairman’s plan to roll back net neutrality laws is met with outrage

FCC Chairman’s plan to roll back net neutrality laws is met with outrage

Grab the pitchforks Ajit Pai, chairman of the Federal Communications Commission (FCC), announced his plan, called Title II, to to limit the agency’s regulation of Internet service providers (ISPs), spelling bad news for net neutrality. This announcement is causing quite an uproar in the tech community, and understandably so. So much for the land of …

5 Essential Skills Marketers Need to Succeed This Year [Infographic]

5 Essential Skills Marketers Need to Succeed This Year [Infographic]

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to require a never-ending list of …

How to Leverage Your Creativity to Convert Leads

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like to challenge you to look a little deeper. Following …

New Call-to-Action Button Options for Facebook Pages

New Call-to-Action Button Options for Facebook Pages

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services This has been a long time comin’. Up until now, if you wanted to drive sales with your …

Hashtags on Facebook — The Definitive Guide

Hashtags on Facebook — The Definitive Guide

We know that hashtags on Facebook tend to stump people. Their usefulness on Twitter and Instagram is obvious—you can plug into any topic and get your content in front of interested users. But over on Facebook, we sometimes neglect them. But if you’re still thinking about Facebook hashtags like you did in 2009, that’s probably …

2017’s best cities to start a small business in

2017’s best cities to start a small business in

Location, location, location With over 400,000 new business started every year in the U.S. yet such grim success rates, small businesses have to ensure the most profitable variables are utilized. The first one that comes to mid is location; a factor that can make, or break, the best of ideas. Because of such risks, the …

How to Repost on Instagram: 4 Easy Ways to Reshare Content

How to Repost on Instagram: 4 Easy Ways to Reshare Content

Where most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow — Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting …

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